Coco Gauff Signs Long-Term Extension with New Balance
Tennis Rising Star Extends Partnership
Gauff inks deal with global athletic brand
BOSTON, MA, October 28, 2022 – Today, today Coco Gauff signs a long-term extension with New Balance Tennis Star Coco Gauff signed her first contract with New Balance in 2018 at the age of 14. Last year, Gauff was featured at No. 8 on Sportico's list with $6 million of her estimated $77 million total earnings.
Even before the Indian Wells tournament, fans were excited about the launch of a new edition of Coco CGI Gauff. Gauff, who turned 19 in March, has been on the radar of corporate sponsors for half a decade. Coco Gauff put together a very impressive 2023 - including winning the US Open - and she now has another honor.
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